SMM is a type of internet marketing that entails developing and sharing content on social media networks to meet marketing and branding objectives. Once the visitor is on the website, there should be latest content available and it should engage the visitor whilst creating a buying impulse. Winning videos will have a chance to appear on video screens at stores and on the brand's social media accounts. | noon ET, consists of mobile-savvy people under age 30, influence the purchase decisions of their parents, Cannes Lions International Festival of Creativity, UNIQLO UT and TikTok team up to launch the first multi-market brand campaign #UTPlayYourWorld on TikTok, Uniqlo parent to offer top recruits $280,000 after 3 years, K-Pop superstars BTS and retailer Uniqlo team up for playful T-shirt range, How Coke and Pepsi's rivalry shaped marketing and where it goes next, 9 campaigns that boosted the mood in 2022, Miller Lite, Coors Light make cases for Super Bowl spotlight, McDonalds tech-forward Lunar New Year push features AI-powered ad, How Hollister and Forever 21 manage long-term creator relationships, What Instagrams Shop tab removal means for social media, The latest digital and innovation trends in retail, Latest marketing trends in consumer packaged goods, Inside the changing data landscape in marketing, Twitter Offers Free Ads as It Seeks to Woo Brands Back to Its Platform, Ad spending on TikTok defies advertising slowdown, Adobe CMO Ann Lewnes to Retire After 16 Years, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, The Ultimate Guide to Increase your Marketing Results with Email Signatures, Meta implements new system for addressing algorithmic ads bias, Chipotle rolls out Freepotle rewards with TikTok, Instagram prize wheel, Neutrogena, Nourished use AI to craft customizable 3D printed gummies. In our previous article, we learned about the widespread marketing strategy of Tata Steel. We have noticed that the more our e-commerce services expand, the more often customers tend to purchase items from our physical stores, shares Yanai. While some companies might see e-commerce stores as competition to the physical stores, UNIQLO understands today, customers' touch points have become more mixed than ever. The company puts a lot of emphasis on delivering great customer experience and communicating on causes that their customers care about. : People go there to find great essentials, pieces, and a nice selection of clothes at a reasonable price. From the concept of producing clothes that are designed to improve the lives of all wearers to sustainable activities and community involvement, there is something for everyone. Uniqlo's campaign is another sign that TikTok is gaining attention among brands that either host contests on the app or run paid sponsorships. Policy, Ebay Australia expands Authenticity Guarantee to luxury sneakers, Mosaic Brands shows promising revenue growth from online sales, What global brands need to know about New Yorks Fashion Sustainability Act, VIDEO: How Camilla plans to colour the world with its vibrant designs, TerryWhite Chemmart wins top honour at the 2022 Retailer Awards, Opinion: When stylists become sales assistants. 7415 Southwest Parkway Bldg. The company has a huge opportunity if it enters the new market segment. We are about clothing thats made for everyone. - CEO Tadashi Yanai UNIQLO | Source: Business Insider. JobKeeper and Jobseeker are scaling back today. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Tadashi Yanai inherited his fathers 22 mens tailoring stores in 1972. Seeing e-commerce as not just a new format for doing business but also a marketing channel to boost in-store sales, 5. Musical.ly, which ByteDance acquired in 2017 for a reported $800 million to $1 billion and last year merged with TikTok, also was a huge hit among U.S. teens but gained little advertiser traction. While the ads include tennis ace Roger Federer Uniqlo's #UTPlayYourWorld on contest on TikTok is well-suited for the social video app, whose audience mostly consists of mobile-savvy people under age 30. UNIQLO opened its first overseas store in London in 2001 signaling the beginning of the companys global expansion, which would continue over two decades. LifeWear The belief in functional design and modern manufacturing techniques is at the heart of UNIQLOs clothing philosophy. Subsequently, as well as building up additional presence on search engine ranking pages through site optimization, they also created a social media plan that would help to improve their national reach as well as approving the search engine optimization of the site. With a presence in relatively all the major cities worldwide, the brand is known for making high quality clothing that promotes everyday comfort. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); DMB (Digital Marketing Bootcamp) | CDMM (Certified Digital Marketing Master), Mumbai | Pune |Kolkata | Bangalore |Hyderabad |Delhi |Chennai, About Us |Corporate Trainings | Digital Marketing Blog^Webinars^Quiz | Contact Us. When customers look at the shelves that are full of relatively cheap clothing, they really want to buy a lot more things. Uniqlos SWOT analysis is described below. Retail brand Uniqlo launched a campaign that challenges users of social video app TikTok to post videos of themselves wearing their favorite Uniqlo outfits, per an announcement. How this heat technology works is that its fibers absorb moisture that the body emits, and the fabric itself generates heat.. Gaining increases in ranking in the build up to this period was crucial to ensure that UNIQLO maximizes its online leverage of this short window of intense shopping. Uniqlo has been growing over the years through its countless collaborations. To begin, the organization works with worldwide ambassadors such as tennis world champion Roger Federer and professional golfer Adam Scott. Through their eyes, this shows how Lifewear is relevant to everyone, everywhere, in ever-changing everyday situations, explains Tan. Approach/strategy adopted UNIQLO needed to create a natural search campaign that incorporated the company's brand values, integrating them into the tone of voice adopted in onsite optimization. It can expand in the kids segment too. Published on January 12, 2023. Uniqlo Marketing Strategies - Secrets Behind The Japanese Giant. As more and more keywords started to appear in search engine ranking pages over a period of 2 months, UNIQLOs visitor figures started to respond significantly. because all the consumers are trying to find affordable and high-quality clothes. We strive to be good citizens of the world. and graffiti artist Futura, who have appeared in campaigns before, they offer a new take on the companys Design for all positioning. Everyones everyday requirements will be met. Get the free daily newsletter read by industry experts, Photo Illustration: Shaun Lucas/Industry Dive; Getty Images. Service temporarily unavailable. The Uniqlo Innovation Project is a Futuristically Minimalist Campaign < 9 Platinum Blonde & Pastels Uniqlo's Bright Summer 2009 Ad Campaign < 8 Topless Jeanvertising The Uniqlo Spring/Summer 2010 Collection is Unveiled < 7 Recession Conscious Footwear Uniqlo Shoes is the Latest from the Japanese Mega-Retailer < 6 Branded Fashion Communities After posting a public video with that hashtag, they can follow the @uniqlo.tiktok account on TikTok to receive notification of winning. Ark Hills South Tower 16F 1-4-5 Roppongi, Minato-ku Tokyo, 13, 106-0032, Japan, Do you know that we are indexing all major social networks in, Love brands of India: Becoming consumer favorites, Predictive analytics, Intelligence Hub and more: heres whats new on the Talkwalker platform, 2. Highlights Transparent Design, The +J for Uniqlo Spring Summer 2011 line is Simple and Chic, Jil Sander Uniqlo Fall/Winter 2010 Pads Down Business Jackets, The Uniqlo Innovation Project is a Futuristically Minimalist Campaign, The Uniqlo Spring/Summer 2010 Collection is Unveiled, Uniqlo Shoes is the Latest from the Japanese Mega-Retailer, UNIQLOOKS Users Upload Their Takes on Uniqlo Gear, The Uniqlo 'Undercover' Lookbook Features Human-Sized Bugs, The R'el Dade for Cosmopolitan US January 2012 Shoot is Colorf, The Uniqlo Magic Mirror Virtually Changes the Colors of Clothes, Uniqlo Fall 2011 Collection Shows That Simple Can Be Better, Our Team of Speakers & Virtual Presenters, Terms of Use, Copyright Info & Privacy Policy. Founded in Japan, Uniqlo is a clothing manufacturing company with a reputation for high-quality and moderately-priced clothes. TheUniqlobrand is predicated on LifeWear, which is not just the clothes we make, it is also our actions and commitment to the communities of the people we serve, Uniqlo U.S. To Read the Full Story Become an Adweek+ Subscriber. Currently, it has more than 1900 stores worldwide. Also, the company is innovative about its product. This campaign will help customers understand that there is something for everyone despite social classes, age, and gender. As a result, high-quality clothing is available at an affordable price. At Uniqlo we are always looking for different ways to encourage product trial and allow our consumers to experience the hidden details of our range, Lang said. The firm recognizes that its product is one of the most powerful marketing tools for its brand. The result of this is a major campaign for the Lifewear range of clothing, which centers on the message of made for all. Created by Droga5 New York, "Why Do We Get Dressed?" was an. Plans, develops, and edits content for . Lately, the company has been implementing several marketing strategies that have helped it gather some great adherence. Also, the photography that was not shot by me (as indicated with the embedded credits) was provided by Pexels.com under a Creative Commons License, and they were later colour corrected and cropped on Photoshop to look cohesive as a series of close up shots. The clothing brand also launched ECO Bags to further promote global sustainability through a lifestyle that does not create plastic waste. After a year that has shaken up the apparel world, Uniqlo is introducing a new campaign for its LifeWear, hoping to help it stand out from its fast-fashion competitors. 21 Oct 2019. Lets look at how Uniqlo cracked this formula. Join the world's top innovators at our in person events. Over the past few years, UNIQLO has launched a total of 14 stores throughout London, along with an ecommerce website that has supported it to have a shop front for the whole of the UK. Print Advertising Campaign User-generated content platforms like TikTok, which allows users to create short-form videos with special effects and musical overlays, has exploded in popularity. Mame Kurogouchi 2022 Fall/Winter Collection Evolving beauty and comfort for all women. My goal as a designer was to learn how to help Uniqlo achieve its goal to create a virtuous cycle to attract new UNIQLO fans in new store location areas, who will then also start purchasing UNIQLO items online (UNIQLO Business Strategy North America 2020). In-Store Pick Up. It Add a trend, customize your dashboard, or track topics. It was also important to take into consideration the importance of imagery to feature heavily on the site. Following a challenging 2020, fast-fashion retailer Uniqlo hopes to reconnect with consumers with a message that emphasizes both its clothing for everyday life and its efforts tied to sustainability and community engagement. Visit your public portfolio and browse your past articles. This practical philosophy underscores how Uniqlo views the world, and Lifewear guides the company in everything it does. Tennis champion Roger Federer headlines a new campaign from Uniqlo. Now lets see how Uniqlo has a strong presence in social media in the coming section. It posts about its campaigns, and also about its collaborations with other brands. It is our deeper expression of values and hopes. If you're already a paid subscriber, please sign-in. With an increasing number of search terms featuring highly in search engine ranking pages, including a substantial number of important terms in the number 1 spot, UNIQLO gained competitive advantage over its competitors within a very short period of time. Campaign Concept 1 Wallich Street, Guoco Tower #09-01, Singapore 078881, Japan - Talkwalker K.K. "At Uniqlo we are always looking for different ways to encourage product trial and allow our consumers to experience the hidden details of our range," Lang said. To attract new UNIQLO fans to new store location areas, anexperiential marketing component of the campaign, an event called Beyond the Label, will take place at Vaughan Mills (Uniqlos largest Canadian store location). Discover why 1,151 brands rely on our AI-powered Trend Reports to get better, faster insights. improving communities wherever we do business. The company this month made its first appearance at the Cannes Lions International Festival of Creativity to expand its global marketing efforts beyond the handful of early sponsors that have tested it out. Read on to find out more about the UNIQLO marketing strategy and how the company successfully built a name for itself over the years. Given below there are some excellent marketing strategies undertaken by Uniqlo:-. UNIQLO is a Japanese casual wear fashion brand founded in 1949. Uniqlo prefers to supply fewer items but more colour options for each purchaser. Tough competition in the market by the big players like Gap, Zara, Tommy Hilfiger, etc. It is about our Designed by Kelsy Baloch | 2020 RGD Honour Award for .design Website. The clothing chain, owned by Japanese-based apparel conglomerate Fast Retailing, recently unveiled its campaign running through mid-July under the existing tagline, LifeWear: Made for All, and headlined by tennis champion Roger Federer. Innovation is heralded as Uniqlos number one priority. Uniqlo brand communication strategy : Traditionally Uniqlo relied on TV commercials and marketing flyers as its main vehicle for advertising and now it is using a plethora of methods that have helped create a brand image for Uniqlo. Overall, the company has some competitive advantages and also has some threats. The materials were supposedly developed from scratch and over 10,000 prototypes were made to get the intended outcome. Just ten years later, in 2012, 130 million units were sold, including a wider range of products. and Conditions, Privacy Uniqlo Unveils a New Campaign With a Familiar Message Fashion & Apparel Uniqlo Unveils a New Campaign With a Familiar Message The fast-fashion chain aims to reclaim momentum and sales lost. The brand has enlisted the help of some famous names to do this, as well as some core talent from within the business. Build a portfolio and put your trend-spotting abilities to the test. The company can build a good brand image that can be leveraged and generate more revenue. View the campaign's brand video below: The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business. In March 2021, Fast Retailing, the company that owns Uniqlo, touched a valuation of $105 billion, overtaking Zara's valuation for the first time. 2023 Digital Agency Network is a property of DAN Global (UK) Limited | Registered in England & Wales. This would help to ensure that a steady and well-worded communication strategy was adopted across the board. The great quality and affordability indicate the great value for consumers. Marketing Strategy of Uniqlo - Uniqlo Marketing Strategy: Uniqlo is a clothing company that is an entirely owned subsidiary that is part of Fast Retailing Co. Ltd. Uncover major shifts and emerging opportunities with our exclusive PRO research. Christine is a member of the Marketing team. UNIQLO understands that its product is one of the most powerful marketing tools for its brand. At that time, the company originally operated mens clothing shops also known as Men's Shop Ogori Shoji. Uniqlo, which has had some stumbles in its bid to introduce America to the Japanese powerhouse, is hoping its first-ever global ad campaign will show people just how serious it is about clothes. The campaign timing coincides with the release of the UNIQLO 2016 Fall/Winter LifeWear book. Lifewear epitomizes Uniqlos belief that rational and excellent design, as well as the best in modern production techniques, creates perfect high-quality and affordable clothing that meets the needs of everyones daily lifestyles. New trends keep popping in, and there are easily hundreds and thousands of fashion companies that are trying to capture the consumers interest. But a way of thinking. While teens may influence the purchase decisions of their parents, they also have notoriously fickle tastes. It involved a number of digital billboards installed in high traffic areas near UNIQLO stores across Australia. Learn how your comment data is processed. Its broad and personalized at the same time so that the customer feels special, but the assortment simultaneously works for every type of individual. This website uses cookies. Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers. JW Anderson 2022 Fall/Winter Collection Minimalism at play. Our cookies policy describes how we use cookies and how to disable them. Uniqlo has a market penetration strategy. UNIQLO's sister brand, GU, has finally arrived in the USA! It targets people who are attempting to find trendy clothes which are casual and laid back. Save my name, email, and website in this browser for the next time I comment. He acted as a catalyst for the companys rapid expansion. You need to enable JavaScript to run this app. In this case study, we will discuss the Target Market, Marketing Campaigns, SWOT Analysis, and Social Media Marketing, and Marketing Strategy of Uniqlo. Your email address will not be published. A key challenge for TikTok will be monetizing an audience that mostly consists of teenagers using the free app. Let's dive into the marketing campaigns led by Uniqlo. To ensure that the retail experience stays consistent, staff undergo training from how they interact with shoppers to how they should return the credit cards to customers with both hands and full eye contact, as well as greeting all customers Welcome to UNIQLO as they enter the store. These are the marketing techniques used by the Uniqlo company to help to achieve its firm goals, as marketing is critical to the companys growth, and it can be summarised as follows. When we launch a new UNIQLO product, customers actively share information about the product on social media, spurring sales both online and in our stores.. Now, its time to analyze some marketing strategies adopted by Uniqlo. Lets dive into the marketing campaigns led by Uniqlo. For example, rather than go to stores to search, our Chinese customers tend to select products they think sound most attractive based on information they found online. Their strategy focused on a forward looking plan taking into account their future new product launches and seasonal campaigns, setting changes in motion before the launches to ensure that time and indexing was maximized. day-to-day staff in every store, local partners to impact social good in our communities, support from worldwide customers and dedication from our brand ambassadors. *Based on Singapores Best Employers 2020 Ranking by @straits_times and Market Research firm Statista. Get inspired with our 4,152 innovation strategy articles, keynote, videos and innovation tools. " Uniqlo is more than just a clothing brand. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Uniqlo is one of Asias and the worlds fastest-growing apparel brands. The firm has consistent quality products because of automation. The target market of Uniqlo is both male and female, in the age group of 18-40. And one of the ways UNIQLO has been growing over the years is through their countless collaborations. Uniqlo has enlisted tennis star Roger Federer for its Lifewear campaign. a new campaign for its LifeWear, hoping to help it stand out from its fast-fashion competitors. UNIQLO Store Locator. This professional campaign titled 'The Welcome Store' was published in Canada in September, 2017. 6, Suite 500 #131 Austin, TX 78735-8998, 1 Wallich Street, Guoco Tower #09-01, Singapore 078881, Ark Hills South Tower 16F 1-4-5 Roppongi, Minato-ku Tokyo, 13, 106-0032, Japan. Scan + Shop. Marketing Daily: The last year has been brutal for many apparel companies. It forces us to respond to new ideas on the role of clothing, its function and style. Daily asked John Jay, Uniqlos president of global creative and former executive creative director of Wieden + Kennedy, to explain the thinking behind the new work. Maximize its natural search engine traffic and increase in visitor traffic on the website. Tracey Lang, Uniqlo Australias marketing director, said the campaign is their way of surprising and delighting consumers and to encourage product sampling. Japanese fashion giant Uniqlo has withdrawn a new advertisement from South Korea following allegations that it defamed victims of Japan's wartime sexual slavery campaign. We are never afraid to improve upon our simplicity. The brand manufactures weather-sensitive apparel. Bring the Future Festival experience directly to your team or co-hosted custom event. s increasingly digital world to communicate directly with customers and quickly transform their desires into actual products. Yanais aggressive expansion strategy is no secret in the industry. Market your SaaS Tools and reach digital agencies & marketing professionals worldwide. The company must capitalize on the opportunities and try to eradicate the threats and weaknesses. The great quality and affordability indicate the great value for consumers. The campaign features tennis legend Roger Federer, renowned NYC artist Futura, Uniqlo Team Swedens table tennis champ Anna-Carin Ahlquist, Uniqlo U artistic director Christophe Lemaire of the Uniqlo Paris R&D Center, Uniqlos European director of sustainability Maria Samoto le Dous, the companys social mission partners, and other voices from all over the globe. Today, UNIQLOs parent company, Fast Retailing, is the biggest clothing retailer in Asia (and third largest in the world), with founder Tadashi Yanai officially becoming the richest man in Japan according to the Forbes 2019 list. In addition to the uninterrupted increases in revenue and visitor figures, UNIQLO also experienced a significant increase in average transaction value (ATV) indicating that the quality of the traffic had also improved over the time period. Want to share a company announcement with your peers? Mercado. The company can promote its brand through viral advertising and digital marketing to create brand awareness among its target market. Subscribe todayand get our premium print publication delivered to your door every week. Lifewear epitomizes Uniqlos belief that rational and excellent design, as well as the best in modern production techniques, creates perfect high-quality and affordable clothing that meets the needs of everyones daily lifestyles. Theres a carefully designed process behind this. Please come back later or return to the previous page. The contest is open to TikTok creators in the U.S., France, Japan and Taiwan. The deadline for submitting a video is July 11, and winners will be announced between July 12 and 19. It has a strong distribution network which allows it to reach its target audience. With visitor figures, revenue, quality of visitors and search engine ranking positions all at a record high, UNIQLO was well placed to perform well above expectations for the money-spinning winter shopping rush. Uniqlos mission is to improve the lives of everyone through clothes, according to Singapore marketing director Joyce Tan, and this is the crux of its current marketing strategy. Consider the brand's "fast-moving" image campaign, launched at over 100 Australia locations as well as online. Stylishly vivid and unwaveringly dedicated to quality, this fashion house has been bringing its mix of improvements and diversity of colours in London since 2001. Uniqlo is a mid-range product and prices range from $25 to $100. . Get in touch to learn more, ask a question or submit a tip. TikTok now restricts downloads for kids under 13 as part of a settlement with the U.S. Federal Trade Commission. In a marketplace as competitive as the fashion industry, the improvements that UNIQLO has experienced are pretty unique, but for a company like UNIQLO standing out from the crowd is the norm. Other Digital Marketing Certification Courses. Uniqlo's latest campaign for its Lifewear range stars sporting names Roger Federer and Anna-Carin Ahlquist and artists such as Futura, but the focus on R&D and diversity is driving the. Experiential Marketing, Industry & Consumer Research Get answers to common questions about Trend Hunter. The brand is a Japanese casual apparel manufacturer, retailer, and designer. View More. The threats to Uniqlo are: Overall, the company has some competitive advantages and also has some threats. Edit your articles and see how they stack up on the leaderboards. While Uniqlo has been gaining momentum, it lacks brand recognition, which is partly because of the brands universal clothing stylecompared tolabel-oriented fashion brands. a testament to Uniqlos promotion of diversity and inclusivity. Consumers can only decipher the code once they take a photo of the display unit on a phone camera capturing the code in situ. In the end, the campaign reached over 4M people and over 35,000 new customers, which won UNIQLO the Shorty Awards for Best in Retail and E-Commerce in Social Media - highlighting the effectiveness of the UNIQLO marketing strategy. Brands are still cautious about the safety of TikTok amid accusations of violating children's privacy and showing "objectionable" content. This practical philosophy underscores how Uniqlo views the world, and Lifewear guides the company in everything it does from creating thoughtful, life-improving clothing to its efforts around sustainability and community engagement, she says. Gone are the days of overly lean supply chains, Plant-based food is having a moment right now, Uniqlo parent says profit slipped as Japan, China drag growth, Uniqlo opens its first South Australian store, at Myer Centre, Uniqlo operator posts record annual profit despite China slump, Uniqlo owner set for record annual profit, but all eyes on China showing, The strategy helping Uniqlo grow in Singapores ultra-competitive market, Unlimited access to news,insights and opinions, Independent research reports and forecasts, Exclusive Masterclass access. Get insights on becoming a loved brand like UNIQLO! A steady consciousness of constant change, diversity, and the challenging of conventions (https://www.uniqlo.com/eu/en/company/about_uniqlo.html). Here are some examples of what makes the UNIQLO marketing strategy so successful. inspires us to pursue the idea of simple made better. Simple is never the endpoint -- it is where we start. UNIQLOs operations are guided by the LifeWear philosophy. In 1984, the company opened its Fukuromachi Store in Hiroshima under the name Unique Clothing Warehouse. UNIQLO's Business/campaign objectives Maximize its natural search engine traffic and increase in visitor traffic on the website. Textiles are a fiercely competitive industry. HeatTech is a Uniqlo brand that has developed a cult following among young millennials for its thin fabric that transforms moisture into heat and contains air pockets that aid to retain heat. The more your customers can relate to you, the more likely they seem to be to stick with your brand. Strengths are the resources a company uses to achieve its objectives. This campaign capitalizes on Uniqlos anonymity, making it its strength. Join 308,372 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard. Impressum Uniqlo focuses on the brands unique functional performance, with a focus on apparel design and innovation. Now, its time to analyze some marketing strategies adopted by Uniqlo. TikTok, which is owned by Chinese tech giant ByteDance, last year was one of the few apps not owned by Facebook or Google that topped the rankings of non-game downloads worldwide, a Sensor Tower report found. It is slowly catching up with global fashion giant Hennes & Mauritzs (H&M) market share by targeting the right customers. The company sees its brand as all-inclusive, with a clear purpose that is to create new and innovative clothing that is accessible to everyone. Marketing Manager. Made for All A Marketing Campaign of Uniqlo, UNIQLO Uncover Magazine A Marketing Campaign of Uniqlo, Precise Marketing Strategy of Digit Insurance With STP Analysis & Campaigns, Exclusive Marketing Strategy of Varun Beverages With STP Analysis and Campaigns, Exclusive Marketing Strategy of Steel Authority of India With STP Analysis & Campaigns, Online Digital Marketing Course (4 months). All UNIQLO Men's and Women's down products will be collected from customers, including our signature Ultra Light Down styles, in exchange for $10 Thank-You Vouchers valid on purchases of new Mens and Women down outerwear items in stores and on UNIQLO.com. The Heattech range uses fibres the size of one tenth of a human hair to knit together a super warm, super thin fabric which traps heat whilst absorbing moisture away from the skin. However, the fashion company has grown over the years and is now synonymous with quality, fashion, and affordability. As a result, high-quality clothing is available at an affordable price. The corporation emphasizes delivering a good customer care experience and communicating on causes that the customers care about. Get started UNIQLO Uncover Magazine A Marketing Campaign of Uniqlo, Uniqlo aspires to be the worlds largest clothing shop, with a focus on growth in the United States, China, and online. Content developed for TikTok has gone viral beyond the platform and generated millions of views on rivals like Twitter and Instagram. The message will be conveyed . List your agency among the leaders of the industry, promote your work, create original content, find new team members and keep up with digital marketing events. The company must capitalize on the opportunities and try to eradicate the threats and weaknesses. In 2003, UNIQLO introduced its flagship heat-generating clothing line we all know now as HEATTECH. Lets have a look at the digital marketing strategy of Uniqlo in the coming section with respect to its social media accounts. Marketing From the stories behind the goods to the influencers the brand works with all thanks to localized social media content this is a brand that has a clear and strong brand story and makes sure that its content interacts and expresses with the audience better. In terms of how this translates into a marketing campaign, Tan says the guiding principle of good design, and communicating the core values of the brand, has taken center stage. In the below post of Uniqlo, the image depicts one of the important features of Uniqlo Minimalism. The Made for All campaign sheds light on the global groups we affect. It was created for the brand: Uniqlo, by ad agency: Rethink. Investing in experiential marketing and in-store training to deliver customer experience (CX) excellence, 3. In a market like the clothing industry, a website that stands still or adopts only a reflective outlook will be quickly overtaken by ambitious competitors. Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database. The quality of the products is very good and that appeals to the budget customers as well as informed shoppers. As a design-first digital agency, we are honored and proud to be generating Uniqlo's online medias. The campaign features tennis legend Roger Federer, renowned NYC artist Futura, Uniqlo Team Swedens table tennis champ Anna-Carin Ahlquist, Uniqlo U artistic director Christophe Lemaire of the Uniqlo Paris R&D Center. Being a company with a wide range of customers, Uniqlo never resists experimenting. Source: Talkwalker Quick Search. "At UNIQLO, we believe that our greatest asset is our people. As for whats next for the campaign, the goal will be to share the philosophy around R&D and diversity. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); By clicking the above button, you agree to our Privacy Policy. The NEW UNIQLO App. Free to qualified media, marketing and advertising professionals. The four sections of a SWOT analysis are strengths, weaknesses, opportunities, and threats. Read on to find out more about the UNIQLO marketing strategy and how the company successfully built a name for itself over the years. The company certainly puts a lot of importance on customer experience. UNIQLO brand mentions in the last 6 months. The range of personalities and backgrounds of the selected talent was intentional, to show that this range is something that anyone can wear. Uniqlo also targets the working-class, middle-class, and upper-class people by psychographic segmentation to expand its business. This is then fed into the R&D cycle. UNIQLO needed to create a natural search campaign that incorporated the companys brand values, integrating them into the tone of voice adopted in onsite optimization. The market is dynamic and empathy is the key. By today's standards that's not just cheap it's almost free. This field is for validation purposes and should be left unchanged. Learn how Trend Hunter harnesses the power of artificial intelligence. Remember, our starting point is casual apparel, a Western invention, while Uniqlo comes with Japanese DNA, enabling it to see clothes through a different cultural lens. Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research. Marketing Daily: Did you work with an agency on this? Some of our innovations include producing clothing made from recycled down, as well as polyester made from recycled PET bottles, as part of our partnership with Toray, she adds. Our R&D centers constantly research the latest in new materials and global fashion while developing products to satisfy customers evolving needs. The weaknesses of Uniqlo are: Opportunities are the scope where the company can expand its business and generate more revenue. Aug 2021 - Jan 20231 year 6 months. Prior. Heres a bit of history to give you some context: UNIQLO, together with clothing companies J Brand, Comptoir des Cotonniers, GU (and more) are subsidiaries of Fast Retailing, a Japanese retail holding company founded in 1949. This was coupled with the requirement to translate the increases in site traffic into direct return on investment in the form of natural search traffic revenue. Directly manages a team of researchers and outside marketing agency. With stores in relatively all major cities worldwide, the brand is known for producing high-quality apparel that people can wear daily. People who then take a photo could uncover a code online where they could watch a short video about the benefits of the HEATTECH clothing range and receive a discount voucher or free UNIQLO clothing piece. TikTok claims that its users open the app eight times a day, making it an attractive target for mobile marketers that are looking to engage Gen Z consumers. This strategy has broadened the target market because all the consumers are trying to find affordable and high-quality clothes. Uniqlos latest campaign for its Lifewear range stars sporting names Roger Federer and Anna-Carin Ahlquist and artists such as Futura, but the focus on R&D and diversity is driving the strategy. UNIQLO won the Shorty Award for Best in Retail and E-Commerce in Social Media after reaching over 4 million people and earning over 35,000 new customers. Campaign Strategy UNIQLO introduced the concept of LifeWear clothing, which according to the company is reasonably priced clothing, designed for the long term. With a presence in relatively all the major cities worldwide, the brand is known for making high quality clothing that promotes everyday comfort. The . He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. Ltd. The brand is present in this biggest social media with more than 1.13k followers. While other brands are competing to catch on with the latest fashion trends faster than ever, UNIQLOs strategy has always been about investing in product development leveraging technology and advanced materials even if it takes long cycles of iteration. market share by targeting the right customers. UNIQLO | Uncover Case Study | Sydney from 1000heads on Vimeo. As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. But a way of thinking. some ways. Inspire your group with our most popular speakers on innovation, trends, change and futurism. The company has huge issues in scaling up its supply chain. Rather than following fashion trends, Uniqlo focuses on research and development to continually build on brand technologies. Shoppers are then asked to upload the five digit code to a campaign website to redeem a free piece of clothing from Uniqlos Heattech range. Uniqlo. This. And, Uniqlo adopted its marketing strategy with a special set of tactics. Did you know that UNIQLOs humble beginnings date back to over 30 years ago? , The free newsletter covering the top industry headlines, By Peter Adams, Jessica Deyo and Sara Karlovitch , Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform, New Book House of the Customer by Greg Kihlstrm Discusses How Brands Can Create the Personali, By signing up to receive our newsletter, you agree to our, Webinar In the below post, recently Uniqlo has posted its collaboration with Theory for its new Spring and Summer collections in 2021. Marketing director of UNIQLO Malaysia, Dawn Chow said that the Movement Control Order (MCO) required UNIQLO to shift the paradigm of how campaigns were conducted and businesses ran. Uniqlo clothing is not only limited to the wealthy. UNIQLO's Recycled Down Campaign, RE.UNIQLO, launched Thursday, September 30, 2021. Required fields are marked *. The brand also provides a superior shopping experience for customers through impressive store management and design, a positive employee culture, and in-store technology that includes video tutorials describing product designs. The Japanese brand, known for its cost-effective and staple items, have been able to successfully duplicate its appeal in its Uniqlo clothing campaigns. Copywriting This helps to control the production according to the demand of the product. For UNIQLO, LifeWear = Sustainability, 4. Watch Live Station Vol. You should be well-versed in the companys internal and external variables. Firstly, they work with global ambassadors like tennis world-champion Roger Federer and world-class, pro golfer Adam Scott. Some of our innovations include producing clothing made from recycled down, as well as polyester made from recycled PET bottles, as part of our partnership with Toray, she adds. Uniqlo aspires to be the worlds largest clothing shop, with a focus on growth in the United States, China, and online. The opportunities for Uniqlo are: Threats are harmful to the brand. Uniqlo is more than just a clothing brand. Another older Pinterest campaign, the aim was to introduce Japanese clothing brand UNIQLO to the American market. Second, the brand has also pioneered design collaborations with different groups and designers all around the world, creating something for different audience segments. Search our database of 429,525 cutting edge ideas. When you want to increase visitors to your website, you must ensure that relevant keywords are being used. Required fields are marked *. Privacy Policy The photo in the social media post was taken and edited by mefeaturing my friend Hanna Ali as a model. Were really excited to be at the forefront of product trialling technology with our Uncover campaign, and to be able to deliver memorable experiences to surprise and delight our consumers, she said. The campaign utilises fast moving images to deliver a unique product code which is indecipherable to the naked eye. Our garments are created with high-tech fabric to help consumers be more comfortable yet many Australians arent aware of these features until they experience the product first hand, she added. Customers who like a product can purchase it in multiple colours. Lets explore it and do a SWOT analysis to figure out the companys strengths and weaknesses. By 2000, UNIQLOs headquarters moved to Tokyo to promote merchandising and marketing and later that year, the companys online store opened for business. Explore the world's #1 largest database of ideas and innovations, with 429,525 inspiring examples. Without a paid media budget, the team had to get creative. This always helps the brand in expansion and build a new revenue stream by diversifying the risk. Catch up on noteworthy Trend Hunter news and media mentions. Tracey Lang, Uniqlo Australia's marketing director, said the campaign is their way of "surprising and delighting" consumers and to encourage product sampling. So, what sets UNIQLO apart? Write up an article and showcase your trend-spotting skills. A series of still images rapid-fired on digital billboards at the rate of 20 to . from creating thoughtful, life-improving clothing to its efforts around sustainability and community engagement, she says. On top of the above marketing strategies UNIQLO is practicing, theres one more winning formula that is hard to miss: the brand understands the power of digital marketing, which is reflected in how they use content and social media. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Performance marketing is a form of marketing where businesses or individuals only pay for results. You need to enable JavaScript to run this app. Uniqlos technology for its innovative fabrics is constantly being improved. Password According to the retail giants Wikipedia page, during some early administration work, an employee in charge of registering the company in Hong Kong misread the C as Q, which in turn gave birth to the name UNIQLO. Uniqlo also targets the working-class, middle-class, and upper-class people by psychographic segmentation to expand its business. Skip the wait! Everything happens fast in the fashion world. Uniqlos purpose of positive values, innovation and action through the power of clothes. Below is the account handled by the USA of Uniqlo which has 91.7k followers. Key hires this year include Facebook's former VP of Global Partnerships Blake Chandlee as VP of business strategy in the Americas and Europe, the Middle East and Asia, and Vanessa Pappas, YouTube's former global head of creative insights, as the first U.S. general manager. emphasizes a deep respect for all people and their everyday life. HeatTech, AIRism, and Lifewear are all Uniqlo brand technologies with HeatTech being the foremost famous. have built our brand with no visible logo or pattern. Jay: The current shift in our lives and how we must adjust to a new way of working and living is a blessing, in The campaign type will be branding through digital marketing. It is slowly catching up with global fashion giant Hennes & Mauritzs. Through their eyes, this shows how Lifewear is relevant to everyone, everywhere, in ever-changing everyday situations, explains Tan. Dallas, Texas. for Detailed Syllabus, 15+ Certifications, Placement Support, Trainers Profiles, Course Fees document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); Live online with Certificate of Participation at Rs 1999 FREE. We wanted to show consumers our story as a brand, that LifeWear is always much more than clothes. Daily: Can you explain the brand positioning?How do you describe Uniqlo to someone who has never been in one of its stores or seen its clothing? The marketing strategy helps you with how you will communicate with your audience. This shows Uniqlos two of the most successful and revolutionary campaigns. A new part of this will be a bi-annual Lifewear magazine, which will tell stories behind the brands manufacturing, aesthetics, product functionality and design. Uniqlo U 2022 Fall/Winter Collection Future LifeWear essentials. Japanese retailer, Uniqlo, has launched a first-to-market product trialling campaign for itsHeattech range, which uses fast moving images to deliver a unique product code unreadable to the naked eye. Get free shipping when pick up your order in-store. But LifeWear is also our commitment to improving lives through diversity, inclusion and MediaPost All Stars(January 25, 2023, NYC), Agency of the Year(January 25, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Marketing Automotive Awards(April 13, 2022, NYC), Berland, Ex-Twitter CMO, Rides To Peloton, In (Probable) First For Hospital System, Northwell Expands Into Branded Products, Beauty: As Influencers Wane, Retail -- And Ulta -- Shine, Rent the Runway Walks A New Path With Amazon, As Buybuy Baby Craters, Babies R Us Stages A Comeback, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Through this philosophy, UNIQLO has attracted customers who advocate the use of responsible materials and manufacturing processes. We dont chase trends. While you introduced LifeWear some years ago, how relevant is it now, as people wear more casual Under artistic director Christophe Lemaire's ingenious direction, his Paris team is transforming commonplace attire with creative materials and modern shapes to create a stylish yet straightforward contemporary wardrobe. Individuals from all over the world and from differing backgrounds are invited to share their thoughts. Uniqlo Marketing Strategy. Our Lifewear is high-quality, innovative clothing that is universal in design and comfort. Uniqlo, a clothing brand, was founded in Yamaguchi, Japan in 1949. Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks. Jay: The critical difference in making clothes is finding inspiration through peoples needs. Brand switching in the clothing industry is easy. evolution is important. Featuring creative Uniqlo ads, inspiring Uniqlo digital marketing campaigns, social media marketing campaigns, Uniqlo commercials and hot news. The brand decided to fight against the competitors with their low prices: 35% of the products at Uniqlo are sold for less than $10. In the below image, we can see the new product launched by Uniqlo. Now, the brand serves men and women. A steady consciousness of constant change, diversity, and the challenging of conventions" (https://www.uniqlo.com/eu/en/company/about_uniqlo.html). The company is well known for its knitwear which is made from high-quality material. Copyright 2009 2023 Engaging Ideas Pvt. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Online retailing is way too less than the other players in the market. Our R&D centers constantly research the latest in new materials and global fashion while developing products to satisfy customers evolving needs. This is not by chance. During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home. Were not. Individuals from all over the world and from differing backgrounds are invited to share their thoughts a testament to Uniqlos promotion of diversity and inclusivity. The brand is renowned for its high-end casual wear that is private-labeled and sold at a low cost. Best Pinterest marketing hack: UNIQLO. Forgot? UNIQLO brand mentions all around the world. Uniqlo, a Japanese brand launched in 1984, is proof that putting customers first and thinking out of the box can solve any challenge. Image Selection & Editing. She believes that the ultimate productivity hack is starting the day with coffee. The customer behavior is constantly shifting. It is successful in Asia but not in the US as it was just designed for the Asian market and lacks global adaptability. 33, Avenue John F Kennedy, L-1855, Kirchberg - Luxembourg, US - Talkwalker Inc: Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. So, to our dear team members who enthusiastically greet our customers (Welcome to UNIQLO!) and who work tirelessly to create the perfect shopping experience - thank you for making UNIQLO the No.1* place to work for. TikTok also ramped up hiring to gain greater ad-sales expertise in more regions. Now what? Ltd: John Jay: I have had the pleasure of working with some of the greatest brands in my career, but Uniqlo is arguably the most unique and one that is constantly evolving. Commercials and hot news of conventions ( https: //www.uniqlo.com/eu/en/company/about_uniqlo.html ) positive values, innovation and action through power. 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